Respecting Kentucky tradition while proudly playing our own riff, our core bourbon is built on a high-rye mashbill that delivers the savory, spicy character you know and love. But in true New Riff fashion, we keep pushing forward, experimenting with different grains and techniques to explore what bourbon can be. It’s a commitment to doing things the hard way when it’s the right way, an approach that earned us World’s Best Bourbon at the 2026 World Whiskies Awards.
Respecting Kentucky tradition while proudly playing our own riff, our core bourbon is built on a high-rye mashbill that delivers the savory, spicy character you know and love.
But in true New Riff fashion, we keep pushing forward, experimenting with different grains and techniques to explore what bourbon can be. It’s a commitment to doing things the hard way when it’s the right way, an approach that earned us World’s Best Bourbon at the 2026 World Whiskies Awards.
Whiskey Library
From current to past releases, browse the entire collection of New Riff offerings in our Whiskey Library, home to everything we’ve crafted, including rare and limited releases.
Whiskey Club
The New Riff Whiskey Club gives you insider access to special releases, exclusive events, and more… for free! Learn more and join at the link below.
How Would You Like to Buy?
*Due to state regulations, we are unable to sell or ship spirits directly to certain states. Availability and shipping options may vary based on your location. Please check local laws before placing an order.
